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Who we are

A proud Papua New Guinean (PNG) company since 1958

Brian Bell Group

A Proud Papua New Guinean Company Since 1958

For over 65 years the Brian Bell Group has had a connection to PNG through our team and our family.
 It is our vision to deliver Trust, Honesty, and Value to our customers, they are the drivers of our business and are the cornerstone of our future.

WHO WE ARE

We expand our services capacity further than the thousands of products we stock, together with managing access to foreign currency exchange, international shipping, product development for specific applications, commercial project management and cross-functional support of our divisions for larger projects.

The Brian Bell Group can provide an end-to-end solution
 for companies that operate in Papua New Guinea and internationally. Where we don’t have store infrastructure, we have an extensive dealer network that provides access to our range of quality products in areas where we otherwise may not be able to service. And most importantly, we are part of the fabric of the PNG community through the Sir Brian Bell Foundation supporting many health and education initiatives nationally.

At the Brian Bell Group, we welcome you to partner with us to deliver the right solutions to suit your needs. Together we want to be part of PNG’s bright future.

The Brian Bell Group network covers all key regions of PNG, with facilities in transport, warehousing, service/warranty, retail, sourcing, and product development, while at the same time introducing new innovations in product sourcing, technology, customer service, new facilities and the introduction of numerous firsts that have made the Brian Bell Group a leading PNG enterprise striving to remain at the forefront of retail across the country.

Comprising of 16 retail stores, six trade centres, a luxury residential development, 110 properties across the country and over 1,300 team members, many of who have been with us for over 20 years. This makes it the largest business of its kind with a mission and the scale to improve the quality of life for Papua New Guineans. We continue to grow and develop our relationships with existing and new suppliers so that our product ranges within the areas of homewares, industrial, farming, commercial, health equipment, domestic and commercial chemicals, major and small electrical as well as product specialisation expand with the evolving requirements across the nation.

Careers at BBG1 New

The Brian Bell Group (BBG), established in 1958, is not just Papua New Guinea’s leading retailer, wholesaler, and distributor of household goods and services; it’s a place where your talents can flourish and your contributions make a real difference.

As we continue our rapid expansion beyond 2025, we seek individuals who embody a results-driven attitude and are eager to be part of a dynamic team that is committed to excellence and innovation. With over 67 years of sustained growth, BBG offers an exciting fast-paced work environment that fosters creativity, collaboration, and career advancement.

Are you ready to take your career to new heights?

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